Quick-start guide

Welcome to the BUSINESS705, Qualitative Research Methods.

Over the coming six weeks, I hope that you will find this an engaging and fun course.

My overarching goal for this course is to prepare you to undertake your first (and perhaps only) research project of any size; e.g., a masters (60-point) dissertation or an honours (30-point) dissertation. This is my touchstone in all my thinking regarding BUSINESS 705. To that end, I want you to be able to select qualitative research methods that are appropriate for your chosen academic conversation (Huff, 2009), and to use those methods in a proficient manner.

This course guide includes details of the assessments, leading to an overview of the course.

If you have not already done so, you should familiarize yourself with the formal course outline.

warning In order to learn about qualitative research methods, you will actually use a range of research methods and techniques. In doing so, you will act both as an investigator in research and as a research participant. Undertaking those dual roles is a fundamental part of the course’s design. Your enrolment in this course is taken as your implicit agreement to the being a research participant as explained in the participant information sheet.

Getting started

  1. Read how the course fits together (assessments, course overview, and the course outline)
  2. Print out the To Do checklist for the course. This will remind you of the tasks and milestones you need to meet

Once you have done those four steps, you will be well positioned to be successful in this course. If you have questions, please checkout the Frequently Asked Questions chapter.

Beyond the basics

For those who are interested, there is information on the ‘back story’ of the course. This includes:

  1. How the course relates to the MCom Postgraduate profile
  2. The design decisions that guided much of what goes on
  3. The history of the course

Some tips and tricks for using this e-book

The toolbar

If you are using the website version of this e-book, you should see a toolbar at the top of the screen, see Figure ..

The Bookdown toolbar

Figure .: The Bookdown toolbar

The first ‘button’ turns the table of contents display on and off.

The second button allows you to search the contents of the book.

The third button, looking like a letter A, controls the styling of the page, changing the type of font, its size, and the colour palette of the page.

The next button allows you to edit the content of the book. More correctly, it takes you to a copy of the source of this book on GitHub. If you have a GitHub account you can then make changes to the book, for example, if you want to fix a typo.

The final button allows you to download either a PDF or an epub version of the book in its entirety.

The social bar

On the website version of this e-book, there are buttons to allow you to share details of the book on Twitter, Facebook, etc.